How Statista+ supported Sparda-Bank Berlin with ESG data for CSRD
Fast Facts
- How we supported Sparda-Bank Berlin with in-depth ESG data for their CSRD sustainability report
- Population-representative online survey in the bank's operating area, with a special focus on Sparda-Bank customers
- Identification of key ESG topics in the banking sector and assessment of Sparda-Bank Berlin's influence on these aspects
- Visualisation of results in an action relevance matrix, categorising ESG aspects by importance and impact
The Challenge
Sparda-Bank Berlin was in the process of preparing their CSRD report and lacked insight into current ESG topics. While some stakeholders had been included in the materiality analysis, the perspectives of their customers and the general public had not been considered. The project's aim was to capture these perspectives through a targeted survey, focusing on the population in the bank's operating area, with a specific focus on Sparda-Bank customers and those familiar with the bank.
Our Approach
We developed a online survey, conducted both among the general public in the bank's operating area and specifically with Sparda-Bank Berlin customers. A key element of the survey was to identify which ESG aspects were particularly important to respondents. Topics included specific factors such as climate change, diversity, fair working conditions, and data protection. Additionally, Sparda-Bank customers and those familiar with the bank assessed the bank's impact on these aspects.
For the analysis and interpretation of the results, we organized the responses into an action relevance matrix, categorizing ESG aspects by the perceived importance and influence on the bank‘s reputation. This approach enabled Sparda-Bank Berlin to see which sustainability aspects respondents felt should be prioritised.
“The insights provided by Statista+ have given us valuable perspectives on our customers and the population in our operating area. These insights have significantly enhanced our materiality analysis and provided important input for our future strategic considerations.”
The Outcome
With a comprehensive analysis of the most current ESG topics in hand, Sparda-Bank was able to reflect up-to-date consumer sentiment in their CSRD report. These insights helped the bank prioritize strategically relevant topics and develop targeted and impactful sustainability initiatives. The insights gained help Sparda-Bank prioritise strategically relevant topics and develop impactful sustainability initiatives.
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