How we facilitated DEFACTO’s thought leadership in marketing automation
Fast facts
- We supported DEFACTO in the conception and realisation of relevant content with which the company was able to position itself as a thought
- We produced a white paper and other marketing formats.
- We supported the distribution with mailings that achieved opening rates of almost 30 %.
The challenge
DEFACTO is one of the leading business consultancy and IT solution providers and supports companies in digitalising their customer, data and process management. In a market that sees the arrival of new software providers and consultancy firms on a daily basis, DEFACTO wants to stand out from the crowd and position itself as a thought leader when it comes to optimising digital processes.
Our Approach
DEFACTO is positioning itself as a thought leader with a free white paper that offers the latest insights into process automation in marketing and addresses interested parties in the areas of MarTech and SaaS.
In addition to the realisation of a 12-page white paper on the topic of ‘marketing automation’ as a key content piece, we produced other formats that pick up on content from the paper. We also provided support in the distribution process:
- Infographics with key insights for DEFACTO's social media channels
- Preparation of these infographics as short animated videos for DEFACTO's social media channels
- Standalone mailing exclusively for the release of the white paper
- Placement of a content ad in the Statista newsletter for one week
- Lead generation via the whitepaper download page on statista.com
“With our reliable partner Statista+, we develop content formats that add substantial value for our target group. We get everything from a single source: research, copywriting, design in our company’s look and feel, and even distribution via the Statista newsletter!”
Philipp Schapitz Marketing Director, DEFACTO
The Outcome
Thanks to the content measures, DEFACTO was able to increase brand awareness and position itself as a thought leader in the field of marketing automation. Supported by distribution in the form of customised content formats on DEFACTO's own channels and in the high-reach Statista newsletters, high-quality leads were generated.
- The standalone mailing achieved an open rate of 27.7% and a click rate of 1.6% among the approx. 59,000 recipients.
- The content ad in Statista's editorial ‘Daily Data’ newsletter achieved an open rate of 29.5% and a click-through rate of 0.2% in the week it was sent out
Capabilities we combined:
Design + Advertising
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